October 14-15, 2025
McKimmon Center, NC State University, Raleigh, NC
Global disposable hygiene industry is on an upward trajectory, projected to grow 5% CAGR 2024-2029, up from 2.5% during the turmoil 2019-2024 period, fueled by rising incomes, evolving consumer health vigilance and the impact of e-commerce.
Several themes have transformed the disposable hygiene industry in the past few years and will continue shaping industry dynamics, including demographic shifts such as baby bust and ageing, halo effect of clean labels and the growing synergy between wellness and hygiene.
As part of the presentation, we will explore:
- The current state and five-year outlook of the industry, including global and regional outlook
- The underlying drivers and key implications of consumers’ spending priorities, product usage behaviors, health perceptions and treatment approaches including use of digital devices and apps
- Key industry moves responding to consumers’ evolving values and behaviors
- Case studies featuring a crop of boutique lifestyle brands that have fast-tracked growth through agile retail expansion and consumer-resonating innovations
Global Industry Manager – Tissue and Hygiene, Euromonitor International
Biography
In her role, Liying sets the agenda, standards, and insights focus for Euromonitor's global tissue and disposable hygiene research that tracks more than 50 markets.
Liying advises clients across tissue and disposable hygiene industries on the latest and most significant category shifts, as well as underlying social and economic influences and consumer lifestyles.
She has shared insights on the consumer demand dynamics, competitive landscape and innovation trends within the global tissue and hygiene industry for businesses sitting across value chain. She has covered topics such as sustainability, clean evolution, digitalization, women’s health, and blurring wellness at industry events such as Hygienix, World of Wipes and Tissue World, as well as for publications such as Nonwovens Industry, Happi, Bloomberg, The Wall Street Journal, International Fiber Journal and Tissue World Magazine.
Prior to Euromonitor International, she was a financial journalist, covering merger and acquisition activities in high-demand sectors in the Midwest, the US stocks and other business news for a variety of local and global publications.
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